Mass Persuasion

by The Arches

supported by
Sven B. Schreiber
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Sven B. Schreiber Without thinking twice - and even listening twice - I would assert that this is one of the best "Arches" albums ever... and I've got 26 in my collection by now. Its orchestration is splendid, and the tracks fit together like pieces of a puzzle. An exquisite pleasure to listen to. Favorite track: Last Impression.


Mass Persuasion - is it good or bad? Who persuades us? And to what end? We are eternally interested in what we want. But no one else is. We want what we want. We want to feel important. Who influences us by talking about what we want and then shows us how to get it? Do we all move together like a flock of sparrows or do we march on independently from each other forming separate realities of our existence? How is it that some have the ability to influence and lead others to either great triumph or absolute human horror? Is the universe a giant answering machine giving us whatever we ask of it whether good or bad? The Arches recommend making friends to help us through this life and a little faith to help us into the next...
Show that you Love others any way that you can,
The Arches


released October 30, 2018

The Arches are:

Murphy Spark- Lead Guitar, Bass
Nova Williams - Rhythm Guitar
Jessica Fury – Drum Kit, Samples
Nina Blade – Keyboards, Bass

Special Guests:
John W. Hartford Memorial Strings

From Admiral Leonard's Royal Orchestra:
Johnny Kahn - Trumpet on Make Friends
Ralph Gerhy - Trombone on Make Friends

Album cover concept by MLS
Mixed & Mastered by the band at Swany River Studios
All songs written & arranged by Mark L Swanson


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The Arches Minneapolis, Minnesota

The Arches are a Minneapolis Instrumental band spreading love and kindness around the world. Our songs are simple sketches of studio performances.

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